TV Parts Today
E-commerce Web Design, Rebranding, Digital Marketing, SEO
TV Parts Today purchased an existing TV parts company that was financially stressed and had a poor online reputation. We worked with them to design a new e-commerce site. Their site was a challenge from a technical standpoint as existing inventory was approximately over 24,000 SKU's and there were many integrations such as Ship Station and QuickBooks. Additionally, we were starting with a new domain name with zero brand awareness. The new site was launched in October 2017.
We successfully developed and implemented a digital marketing plan for the first two-quarters post-launch. Our goal was to increase e-commerce traffic and sales by employing robust SEO, email marketing, social media outreach, utilizing multiple sales channels, and in-depth analytics.
As a result, the first quarter showed a 2,434% increase in site traffic, and the next quarter showed an additional 26% increase. Sales increased by a total of 60%.
*Some sites have been edited by others, after our initial design was launched.
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